I understand the game to be problematic because its content is extremely discriminatory against women, and also constitutes child pornography. I then discuss problems inherent to the RapeLay game itself. In this article I first trace the recent history of the emergence of the RapeLay game controversy, and highlight the problems inherent to the gaming industry’s self-regulation policies. This led to a temporary subsidence in campaigning. The Japanese government was the first to respond to the campaigns, and roughly one month later instituted measures to strengthen the gaming industry’s system of self-regulation. The campaigns followed media reports about RapeLay, which first appeared in the English-language press in August 2009. The speed at which opposition to this game spread throughout the world caught the Japanese gaming industry by surprise. Ongoing international campaigning against the Japan-made ‘RapeLay’ computer game since May 2009 has had a big effect on Japanese society.
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